{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"4 No-BS Steps to Launch A Successful Newsletter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/64b51621\"></iframe>","width":"100%","height":180,"duration":3662,"description":"Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.\nThis week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.\nIn this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.\nTopics covered:\nThe difference between email newsletters and email marketing\nWhy newsletter is not going away anytime soon\nDo younger people have a different relationship with emails?\nHow to set the right goal for your newsletter\nDesigning your newsletter’s value proposition\nHow to do customer research by “stalking” your audience\nWhy consistency is everything\nWhat Josh thinks marketers should learn for the next 5, 10, and 50 years\nResources mentioned:\nFor The Interested Newsletter\nNewsletter Creators Facebook Group\nNew Line Cinema\nSubstack\n1000 True Fans by Kevin Kelly\nTim Ferriss podcast\n5 Tactics I Used To Get 25,000 Subscribers\nThis Is Not A T-Shirt by Bobby Hundreds\nSpotify for Artist\nMikael Moore on Using Your Identity to Stay Fresh\nJanelle Monáe\nJidenna\nMarketing Examples\nMarketing Examples Twitter","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}