{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"PR Hacks for Agency Success","html":"","width":"100%","height":180,"duration":2717,"description":"Dive deep into the insightful world of marketing and PR with our expert guest, Jen Hartmann. Discover fascinating insights on mergers, strategic networking, and innovative PR tactics like News Jacking. Packed with relatable stories and expert tips, this episode is a goldmine for agency owners looking to up their game.\n\nHere are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nThe art of strategic networking.\nImportance of community in agency growth.\nInnovative PR tactics that work.\nHiring practices that set agencies apart.\nThe impact of M&A on your agency.\n\nResources:\nNEAT: The Agency\nDevNoodle\nInvisible Influence\nMy First Million Podcast\n\nConnect with Jen Hartmann:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n38:11 - I pay for their coffee and I ask them all about them. I do not make the conversation about me. In fact, I talk very little when I am taking somebody out to dinner or coffee. I just wanna learn all about them and what they're working on. And then what I do is I do something for them. I don't expect anything in return. I want nothing in return, in fact in that moment. But I will make an intro to somebody who I think they should meet. I will review their website or their marketing strategy, their social media, I'll give them tips, I will send them a contact of a journalist. I do something just because I think I should do something for that person and that comes back tenfold every single time. They will open up doors for me that I would not have been able to open myself. And so that has been really impactful. \n28:28 - Josh: How did you guys get your first client?\nJenn: Oh my gosh, okay. Let me think back. My network, this is still something I do a lot of, but I do a lot of networking and I go on a lot of coffee dates and dinner dates and whatever it may be. But I really leveraged my network to get our first couple of clients back in 2020 or back in 2019 really. And...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}