{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Transformation","title":"Episode #114 Improving Performance By Changing Human Behavior with Steve Richard","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/65162565\"></iframe>","width":"100%","height":180,"duration":1567,"description":"In this episode of the Sales Hustle Podcast, Collin Mitchell welcomes Steve Richard as he shares about the areas where a lot of sales folks are having a bit of trouble: Prospecting messaging, testing across channels, and cold calling sequences. Let’s hear from Steve how suspending your personal judgement and bias then testing and measuring new ideas can turn things around.","thumbnail_url":"https://img.transistorcdn.com/gT3LxgFsrQd19O2qQau5fvzVHa5lubjdb8QL-8RKUDU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OWNm/MDFlMzMyYjc4NGVl/MjdhYTA5MjA2ZTdh/MTdiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}