{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Go to Market Podcast","title":"Product Led Growth Before Sales Delays Revenue Early Startups Need","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6522f96c\"></iframe>","width":"100%","height":180,"duration":3786,"description":"In this episode, I sat down with Stephen Hakami, CEO of Wiza, a leading B2B data provider. Stephen shared his entrepreneurial journey, starting from his experience in event sales where he identified the need for better data solutions. We discussed how he transformed this pain point into Wiza, which became one of the first tools to enable LinkedIn Sales Navigator search exports with verified contact information.\nStephen provided valuable insights on building a product-led growth (PLG) company while bootstrapping, and how they're now evolving to move upmarket. We explored Wiza's approach to data quality, their focus on accuracy in email verification, and how they handle complex challenges like managing company domains and email formats across different regions.\nThe conversation also covered current trends in the B2B data space, including waterfall enrichment, AI integration, and the future of cold email. Stephen shared his perspective on acquisition strategies in the B2B data space and how Wiza is positioning itself for continued growth.\nConnect with Stephen 📲\nLinkedIn: https://ca.linkedin.com/in/stephen-hakami-5babb21b0 X: https://x.com/stephenhakami \n__\nChapters:\n0:00 - Introduction & Wiza's Origins\n4:23 - Building a Bootstrapped SaaS\n8:15 - Product-Led Growth Strategy\n12:47 - Data Quality & Verification\n19:32 - AI Integration & Future Trends\n27:45 - Cold Email Effectiveness\n38:16 - Acquisition Strategy\n42:18 - Closing Thoughts\n_______\n🚀 Want more leads on a pay-per-lead model?  Book a call here: https://www.leadbird.io/demo-booking\n_______\nYou can also listen to the Go To Market Podcast on your favorite podcast platforms 👇\n🎵 Spotify: https://open.spotify.com/episode/4g0hVMuABnzRFzVWJW4XkP?si=jAJK4-7MSZ2f7PhFv0-Qvw \n🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/150-clients-per-account-manager-mastering-efficiency/id1772289456?i=1000679913022 \n______\n🔔 SUBSCRIBE for more helpful videos!\n📲 Follow me on LinkedIn and X for daily updates: ...","thumbnail_url":"https://img.transistorcdn.com/qengozGmKgLpXM3iebUZxrBKoFrA9dl0a9I1_SEPfuw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZmFm/NzI1NGY1ZDA5ZGY3/MmJmNGJhZmVjZWFi/ZDM2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}