{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How To Be Sensitive During Holidays Like Mother's Day (And A Brand That Got It Right) #185","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6536368e\"></iframe>","width":"100%","height":180,"duration":154,"description":"So you probably already know that holidays like Mother’s Day are a great time to send emails and promote your products to your subscribers if it makes sense. But what you might not be thinking about is how hard a holiday like Mother’s Day might be for some of the people on your list. This is how one brand allowed subscribers to \"opt out\" of Mother's Day communication.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}