{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Snack attack! Better for your meat snacks with Jason Burke, New Primal","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/653d4da5\"></iframe>","width":"100%","height":180,"duration":2020,"description":"Jason Burke is the founder and CEO of New Primal, a pioneer in the clean label snack industry that transformed grass-fed beef jerky into an eight-figure brand available in over 15,000 stores nationwide. After discovering the paleo diet to support family health issues, Jason began making homemade jerky in his kitchen to satisfy his sweet tooth and replace junk food snacks.\n\nWhat was covered in the episode:\nThe origin story of The New Primal: From six dehydrators in a condo kitchen to commercializing grass-fed beef jerky for retail.\nWhy new CPG brands should build an $8 million to $10 million online business before calling their first grocery store.\nThe hidden financial costs of brick-and-mortar grocery\nWhy more product is not better \nLessons in fundraising: How to avoid predatory preference terms and never trading equity for service work.\n\nThe New Primal Links:\nWebsite: https://newprimal.com/\nInstagram: https://www.instagram.com/thenewprimal\nFacebook: https://www.facebook.com/thenewprimal/\n\nParker Nash Links:\nWebsite: parkertnash.com \nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}