{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing","html":"","width":"100%","height":180,"duration":3643,"description":"On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.\nHe is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.\nHe is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.\nTopics covered:\nDavid’s background growing up in Denmark and business differences with the US\nHis sources of marketing and business inspiration\nBasecamp as a case study (numbers such as the amount of website visitors a month)\nMetrics overload versus hard-to-track marketing\nDavid’s main principles in marketing\nBest marketing books and concepts he’s come across\nInsights into the future of marketing\n\nResources mentioned:\nBasecamp.com\nDavid Heinemeier Hansson\nMeditations by Marcus Aurelius\nAbout Seneca, a Roman Stoic Philosopher\nThe Intelligent Investor by Benjamin Graham\nInfluence: The Psychology of Persuasion by Robert B. Cialdini\nJobs-To-Be-Done Framework\nBlue Ocean Strategy by W. Chan Kim\nSignal v. Noise\nDavid’s Instagram - @dhh79\nBreak Through the Noise in Marketing by Doing Less\nIs Blue Ocean Strategy Risky? Examples & Key Disadvantages","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}