{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Owner's Roundtable","title":"Building Smarter Tech: Transparency & Trust with Rea Hailley","html":"","width":"100%","height":180,"duration":2133,"description":"What happens when you start a business in an industry you were never planning to enter?In this episode of Owner’s Roundtable, Jeff McLarty sits down with Rea Hailley, co-founder of New Idea Machine, to unpack the unfiltered realities of entrepreneurship, building in the tech ecosystem, and why many founders unknowingly walk into expensive software mistakes.Rea’s journey into entrepreneurship was anything but planned. A casual conversation on a dog walk turned into the launch of a software development company built around one mission: helping founders avoid the costly pitfalls of custom tech development.From navigating the overwhelming world of tech stacks to confronting the emotional highs and lows of building a company, Rea shares the lessons she’s learned while growing a business in one of the most complex industries for non-technical founders. This conversation explores the unromantic side of entrepreneurship, why founders need to ask better questions before building software, and how transparency can reshape the relationship between developers and business owners.If you’re thinking about launching a tech product, this episode delivers practical insight from someone who’s learning the game in real time.What You’ll Learn in This EpisodeWhy many founders lose thousands of dollars hiring the wrong developersThe hidden risks of relying too heavily on off-the-shelf software toolsWhen it actually makes sense to build custom softwareThe problem with overloading your business with too many tech toolsWhy entrepreneurship is far harder and more consuming than most people expectThe importance of validating your business idea before building anythingHow founders can protect themselves from bad contracts and development trapsWhy delegating early can accelerate business growthThe difference between building a prototype and building secure, scalable softwareThe power of community within Alberta’s growing innovation ecosystemAbout Rea HailleyRea Hailley is the co-founder of...","thumbnail_url":"https://img.transistorcdn.com/rzlj8TzuVYVktfPoUt5-bBHXADjNcknvabuetQFHRE8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjNm/YWU5OTZlYTYxZGUy/YjZlNTAyZDhhMjUz/NTgxZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}