{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Integrity at Scale™","title":"Stop Owning Marketing: Build This Role Instead","html":"","width":"100%","height":180,"duration":1670,"description":"In this episode, Dr. Tara Vossenkemper is working through something that’s very alive for her right now:\nWhat if inconsistent or unclear marketing in your practice isn’t a strategy problem… but an ownership problem?\nShe walks through what happens when marketing is shared across roles — how responsibility fragments, results become inconsistent, and the owner becomes the default bottleneck.\nEven if the owner isn’t supposed to be doing the marketing, it still routes back through them — decisions, direction, and accountability — which slows everything down and turns marketing reactive.\nThis episode blends structure with real-time reflection. Tara names what’s currently happening inside her own practice and uses that to walk through the bigger system:\nwhere marketing is still shared instead of owned,\nwhat breaks when no one owns the numbers,\nand why activity without accountability doesn’t actually move anything.\nShe also unpacks what changes when a marketing strategist role is in place — not just someone executing tasks, but someone owning the client acquisition pipeline, the metrics, and the outcomes.\nFrom there, she connects it back to leadership:\nwhat it looks like for the owner to step out of being the bottleneck,\nand what opens up when that responsibility is fully owned by someone else.\nTimestamps\n00:00 Marketing Ownership Problem\n01:23 Shared Marketing Breakdown\n03:10 Fragmented Metrics Confusion\n04:52 Owner Becomes Bottleneck\n08:01 Activity Without Accountability\n10:01 Letting Go as Visionary\n12:53 What Strategist Owns\n16:36 Vendors and Leadership Rhythm\n17:40 Role Changes Everything\n21:19 Outcome Based Marketing Shift\n23:59 Protect and Scale Growth\n26:23 Recap and Next Steps\nYou can download Tara’s Living Practice Framework here:\nhttps://www.taravossenkemper.com/living-practice-framework-overview\nAnd if you want to keep thinking about your practice this way — not just what to do, but how it’s structured and owned — subscribe so you don’t miss what’s next.","thumbnail_url":"https://img.transistorcdn.com/iE348MhmUG-5d_p4c37u-C5mQfEGlafkWtjwETHH9Jo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTU1/ZjY0ZDM3ZmY5ZTMy/ZjEwNTIwMjZkZDJh/NGEzZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}