{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Jacob Cooke on China's Singles Day Shopping Festival","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/65790a1a\"></iframe>","width":"100%","height":180,"duration":1133,"description":"In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.TakeawaysSingles Day has evolved into a major shopping festival.2024 saw a 16% increase in sales compared to last year.Collectibles and premium products gained popularity this year.Alibaba made significant changes to support brands.China's e-commerce relies heavily on direct bank payments, not credit cards.Logistics during Singles Day has improved with a multi-day approach.Alibaba and JD dominate the Singles Day market.Consumer behavior is shifting towards higher-quality products.Future sales events include 12-12 and Women's Day in March.The competitive landscape is adapting with innovative strategies. ","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}