{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Words","title":"[MARKETING EDITION] BRANDING AND STORYTELLING IN GLOBAL B2B TECH MARKETING | With Barbara Cresti and Bruno Combart | beyondthewords","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/657a21db\"></iframe>","width":"100%","height":180,"duration":1649,"description":"Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy!\nTo find out more about Barbara, visit https://www.linkedin.com/in/barbaracresti/\nThanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.\n#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation","thumbnail_url":"https://img.transistorcdn.com/3_S_ZCALgNAPrkiiwJSGj6ToVcVx2ale9DLnG-r1oPM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzlj/M2RhMjhiZjBhODE2/MWU3NTNjYTllMWVh/NjkzYi53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}