{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Lessons in Starting a Successful B2B Marketing Agency with Leadly Media’s Greg Kaye","html":"","width":"100%","height":180,"duration":1936,"description":"This episode, Leadly Media’s Vice President, Greg Kaye, talks about using multichannel marketing and ally management to increase clients' pipelines in B2B sales, the different CRMs that can be used for effective lead management, and the different ways to reduce your acquisition costs.\n\nGreg Kaye is the Vice President of Leadly Media, a dedicated customer acquisition agency that uses multichannel marketing & LI Management to dramatically increase their clients' pipelines. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:\nHow Greg started his entrepreneurship journey in school. \nBuilding an entrepreneurship club.\nHow to learn the operational side of marketing.\nWhy it’s important to personalize B2B sales messages.\nDifferent CRMs that can be leveraged for effective lead management.\nOutbound tools that can generate leads and retargeting.\nThe power of organic outreach.\nHow to reduce your acquisition costs with outbound tactics.\n\nResources:\nLeadly Media\nDevNoodle\n\nConnecting with Greg Kaye:\nLinkedIn\n\nConnecting with the host:\nJosh Hoffman on LinkedIn\n\nQuotables:\n07:29 – “So we share in a spreadsheet every time someone responds back to that person who responds when they respond, what they respond with, and then their first name, last name, company name, title, phone number, email address, if we get that from LinkedIn. And then we share that in that spreadsheet that they can upload into their CRM. And it's an incredibly useful tool instead of you going in on a daily basis and trying to message somebody on LinkedIn, copying, pasting, maybe that same message, we're able to kind of scale that up for you with very personalized outreach. So we have a kickoff call with all of our clients, and we understand who their ideal audience is and more information about their company, unique value propositions, irresistible offers, and we take a combination of those two things to craft that personalized message towards that niche audience and...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}