{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Lessons in Starting a Successful B2B Marketing Agency with Leadly Media’s Greg Kaye","html":"","width":"100%","height":180,"duration":1936,"description":"This episode, Leadly Media’s Vice President, Greg Kaye, talks about using multichannel marketing and ally management to increase clients' pipelines in B2B sales, the different CRMs that can be used for effective lead management, and the different ways to reduce your acquisition costs.Greg Kaye is the Vice President of Leadly Media, a dedicated customer acquisition agency that uses multichannel marketing & LI Management to dramatically increase their clients' pipelines. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How Greg started his entrepreneurship journey in school. Building an entrepreneurship club.How to learn the operational side of marketing.Why it’s important to personalize B2B sales messages.Different CRMs that can be leveraged for effective lead management.Outbound tools that can generate leads and retargeting.The power of organic outreach.How to reduce your acquisition costs with outbound tactics.Resources:Leadly MediaDevNoodleConnecting with Greg Kaye:LinkedInConnecting with the host:Josh Hoffman on LinkedInQuotables:07:29 – “So we share in a spreadsheet every time someone responds back to that person who responds when they respond, what they respond with, and then their first name, last name, company name, title, phone number, email address, if we get that from LinkedIn. And then we share that in that spreadsheet that they can upload into their CRM. And it's an incredibly useful tool instead of you going in on a daily basis and trying to message somebody on LinkedIn, copying, pasting, maybe that same message, we're able to kind of scale that up for you with very personalized outreach. So we have a kickoff call with all of our clients, and we understand who their ideal audience is and more information about their company, unique value propositions, irresistible offers, and we take a combination of those two things to craft that personalized message towards that niche audience and that's what we're able to...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}