{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"Sherehan Ross: Making an Impact as a New Marketing Leader","html":"","width":"100%","height":180,"duration":2465,"description":"SummaryIn this episode, Sherihan Ross, VP of Marketing at Modus Planning, shares her journey from corporate America to becoming a full-stack marketer. She discusses the complexities of B2B marketing, the importance of understanding the decision-making process, and the need for creativity in marketing strategies. Sherihan emphasizes the significance of community building, content marketing, and having a structured onboarding process as a new marketing leader. She also touches on the balance between quick wins and long-term strategies, and the role of personal branding in her career.TakeawaysSherihan identifies as a deep generalist in marketing.B2B decision-making involves multiple layers and stakeholders.Marketing requires patience and consistency for long-term success.Identifying the problem is crucial before offering solutions.A structured onboarding process is essential for new marketing leaders.Content marketing is vital for staying top of mind with audiences.Building a community around your brand enhances marketing efforts.Quick wins should align with long-term marketing strategies.Personal branding can be leveraged for professional growth.Avoid burning bridges in your career, as it can have long-term consequences.","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}