{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BD Catalyst","title":"Laura Gutierrez, Director of Referral Partnerships at JD Supra","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/65dada19\"></iframe>","width":"100%","height":180,"duration":1344,"description":"In Episode 9 of The BD Catalyst, Kristo sits down with Laura Gutierrez, Director of Referral Partnerships at JD Supra, for a conversation about what it's like to grow up inside law firms, literally. Laura's mother worked at a Minneapolis firm for thirty years, and Laura was in the office by age eight, long before she ever considered a career in legal marketing. Laura shares the moment that changed everything, when she saw the data behind a piece of content for the first time and realized the potential when marketing and intelligence work together. She also makes a sharp case for where AI fits in a writer's process and where it doesn't, arguing that when everyone uses the same tools the same way, you just get an average, not the unique voice that actually builds a book of business.","thumbnail_url":"https://img.transistorcdn.com/0FPyRGTxaMPrGXKgaba98EPtRhp-8_2aax4aixFwwMw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGVh/NzliNTczYjliZDc5/ZDM1ZTViNjQ5Yzgy/M2IzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}