{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/65f887c2\"></iframe>","width":"100%","height":180,"duration":2208,"description":"In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.\n\nTime Stamps\n0:00 Intro\n0:51 About Steve\n4:26 Brand Or Liquid Lead\n6:34 Brand Story & Differentiation\n12:28 Target Occasion\n14:06 Creating Demand\n16:57 Great Marketing, Bad Commercials\n21:20 Beyond Categories\n22:36 Breaking Into New Markets (Relationship Chaining)\n28:07 Drinks Relationship Ecosystem\n33:50 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Stephen Myers","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}