{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UKTN | The Podcast","title":"The brave new world of AI marketing – Rebecca Sykes, Brandtech","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/661ee21b\"></iframe>","width":"100%","height":180,"duration":1838,"description":"Rebecca Sykes, a partner at Brandtech, discusses how AI is being used to transform marketing. The firm has worked with global brands and believes AI-generated content can revolutionise the creative industries. She describes the firm’s system as the nervous system of modern marketing, connecting cultural signals, media performance and sales data. She also discusses the rise of AI slop, and how brands make sure that AI doesn’t send them seriously off message.","thumbnail_url":"https://img.transistorcdn.com/aVsXogrCh2DJ4KkFDRaL2YARce6nKDgq3kHd5Tc4YjE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTE1/MDljZjcxZTNkZjdi/ODc4NGFkMmQ3Y2Iy/YjFkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}