{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Back to Micromobility Basics with Horace Dediu, Co-Founder Micromobility Industries","html":"","width":"100%","height":180,"duration":3414,"description":"Welcome back to the Micromobility Podcast! In this special episode, host Prabin Joel Jones sits down with Horace Dediu, the OG host of the show and co-founder of Micromobility Industries, who coined the term \"micromobility\" back in 2018.\nSeven years after the first episode of the Micromobility Podcast where Horace introduced micromobility as vehicles under 500kg, Horace reflects on how the industry has evolved, what he got right, what surprised him, and why he believes micromobility will ultimately win over automobility. From Paris to Helsinki, cities are transforming—and the revolution is happening beneath the radar.\nKey Topics:\nThe original definition of micromobility and why it still matters\nHow COVID, capital swings, and regulation shaped the industry\nWhy women riders are the key indicator of success\nThe \"Jobs to Be Done\" framework applied to mobility\nParis, London, and Brussels: Case studies in urban transformation\nWhy persistence and patience matter more than hype\nUpcoming Event: Micromobility Europe - Berlin, June 2-3, 2025 Get tickets at micromobility.io\nConnect:\nFollow the Micromobility Podcast\nVisit micromobility.io for more resources\nKey Talking Points & Takeaways\n\n1. The Definition Still Holds\nMicromobility = vehicles under 500kg (excludes cars, includes everything from skateboards to L6E microcars)\nThe weight limit was chosen to deliberately exclude cars while allowing innovation\nAlternative definitions: \"negative space around the car\" or \"vehicles that lean into corners\"\n2. The Pendulum Has Swung\nThe industry experienced extreme cyclicality: capital enthusiasm → depression → recovery\nCOVID, regulation changes, and political shifts created volatility\nDespite media silence, micromobility is thriving at the local level\n3. Watch the Outliers\nWomen, children, and elderly users are key indicators of healthy ecosystem adoption\nHorace sees women with children on scooters, elderly couples on e-bikes—signs of mainstream acceptance\nFood delivery workers...","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}