{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpacking the Brand","title":"Loyalty, Leadership, and Labels: A Conversation with Alain Paquette of Artcraft","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/66752873\"></iframe>","width":"100%","height":180,"duration":2997,"description":"Join Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for packaged goods brands.Alain shares why loyalty and resilience are at the heart of his business, how he navigated losing a major client right before COVID, and why refreshing your brand every 10 years helps companies stay relevant and aligned.📌 Key takeaways:Why loyalty is the foundation of a strong brand.How to handle losing a major client without sinking.Why rebranding every 10 years matters.Lessons from Artcraft’s growth journey.Chapters00:00 – Welcome & Intro01:06 – Meet Alain Paquette, President of Artcraft02:19 – Career background & early experiences05:50 – Becoming owner of Artcraft in 201207:14 – Defining what makes a brand successful10:02 – Customer loyalty and creating value13:34 – Knowing your ideal customer profile17:34 – The role of an advisory group25:12 – Losing a major client before COVID29:42 – Lessons in resilience & rebuilding31:08 – Artcraft’s rebrand and 10-year refresh philosophy36:20 – Choosing the right vendors and partners40:16 – Why loyalty matters in business relationships41:06 – What’s next for Artcraft42:22 – Rapid-fire branding questions (favorite brands, campaigns, books)48:53 – Closing thoughts & advice👉 Subscribe for more conversations on branding, leadership, and innovation.#UnpackingTheBrand #Branding #Leadership #Packaging #CustomerExperience #resilience","thumbnail_url":"https://img.transistorcdn.com/L3_7BCWFTCmKpBtRxDzuIaYAE5fle3ClB_ectO--e3c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWUx/MWFmZDRjNzNkZWUz/ZWQzMmUwMzk5YzBl/YTk2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}