{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpacking the Brand","title":"Loyalty, Leadership, and Labels: A Conversation with Alain Paquette of Artcraft","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/66752873\"></iframe>","width":"100%","height":180,"duration":2997,"description":"Join Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for packaged goods brands.\nAlain shares why loyalty and resilience are at the heart of his business, how he navigated losing a major client right before COVID, and why refreshing your brand every 10 years helps companies stay relevant and aligned.\n📌 Key takeaways:\nWhy loyalty is the foundation of a strong brand.\nHow to handle losing a major client without sinking.\nWhy rebranding every 10 years matters.\nLessons from Artcraft’s growth journey.\nChapters\n00:00 – Welcome & Intro\n01:06 – Meet Alain Paquette, President of Artcraft\n02:19 – Career background & early experiences\n05:50 – Becoming owner of Artcraft in 2012\n07:14 – Defining what makes a brand successful\n10:02 – Customer loyalty and creating value\n13:34 – Knowing your ideal customer profile\n17:34 – The role of an advisory group\n25:12 – Losing a major client before COVID\n29:42 – Lessons in resilience & rebuilding\n31:08 – Artcraft’s rebrand and 10-year refresh philosophy\n36:20 – Choosing the right vendors and partners\n40:16 – Why loyalty matters in business relationships\n41:06 – What’s next for Artcraft\n42:22 – Rapid-fire branding questions (favorite brands, campaigns, books)\n48:53 – Closing thoughts & advice\n👉 Subscribe for more conversations on branding, leadership, and innovation.\n#UnpackingTheBrand #Branding #Leadership #Packaging #CustomerExperience #resilience","thumbnail_url":"https://img.transistorcdn.com/L3_7BCWFTCmKpBtRxDzuIaYAE5fle3ClB_ectO--e3c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWUx/MWFmZDRjNzNkZWUz/ZWQzMmUwMzk5YzBl/YTk2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}