{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Future Around & Find Out","title":"Crafting Puzzle, Challenging QuickBooks, and Helping Startups Grok Their Financial Health | Sasha Orloff (Co-founder & CEO of Puzzle)","html":"","width":"100%","height":180,"duration":1732,"description":"Accounting may not be the sexiest part of running a business, but according to Sasha Orloff, it’s the key to understanding your company’s financial health—and ultimately, its success. At his previous two startups, Sasha was frustrated that he didn’t have a real-time view into his company’s financial health. And he realized the problem wasn’t accounting – but accounting software. So, Sasha founded Puzzle, because “it's hard to set yourself up for success if you don't know when you're about to run out of money.”\nSasha is on a mission to make accounting intuitive, real-time, and accessible for founders and finance teams alike.\nIn this episode of CRAFTED., we explore how Sasha is crafting Puzzle, how AI makes this the right moment to challenge QuickBooks, and why he was so confident that the market needed Puzzle that he was undaunted by the five years he estimated it would take to build an MVP.\n\"We’re not just rethinking accounting software—we’re rethinking how founders and CEOs can make data-driven decisions to build enduring companies.\" \nSasha shares:\nHow the frustration he felt at his previous startups led him to Puzzle \nWhy “accounting gets a bad rap”, but it crucial for founders: it’s your financial health\nWhy second-time founders are ideal customers\nWhy it took five years to build an MVP – and why he wasn’t daunted by this expectation\nWhy the problem was never accounting, but accounting software and the distorted realities it’s built to create\nWhy AI and modern API’s made now the right time to build Puzzle\nWhy Puzzle is “poking the bear” and putting highway billboards up near QuickBooks HQ\nLinks:\nLearn more about Puzzle: Puzzle.io\nFollow Sasha Orloff on LinkedIn: Sasha Orloff\nTurpentine Finance Podcast: Turpentine Finance\nCRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at...","thumbnail_url":"https://img.transistorcdn.com/HUxsFUd2l2IpBZewHzlZlthVWOmLB5qSDYnIlkRo0LE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YTcx/YWIxYzkxYjgwNWI4/MTc5NGYyNjliZjU5/NzQ4MC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}