{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Eggheads","title":"How One Family Built Canada’s Egg Powerhouse with Margaret Hudson of Burnbrae Farms","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/669225a3\"></iframe>","width":"100%","height":180,"duration":1961,"description":"Burnbrae Farms first got into egg farming in the 1940's, when Joe Hudson, who was just 13 years old at the time, brought home 50 chickens to establish a backyard flock. Today, Joe's daughter, Margaret Hudson, serves as President and CEO of Burnbrae, which has long-since outgrown the backyard, and become the largest egg producer in Canada.\nMargaret joins us to discuss how her and her family kept building on what Joe started, including turning a low value egg byproduct into a national brand, funding research behind one of Canada's early omega-3 products and even helping major retailers rethink how they manage the egg category.","thumbnail_url":"https://img.transistorcdn.com/Aucz1MN1EQRKspXWBjkV9tO3Om_oi1lGkPvsJPYDvcc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTIw/OTEzNTEyYzc0ODEx/MTNjZDdmZTU0MzU4/YzljNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}