{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"Gifting in B2B Marketing - better do it right!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/66985f2c\"></iframe>","width":"100%","height":180,"duration":1992,"description":"Gifting in B2B Marketing - if you do it better do it right!\r\n\r\nIf you were to send a gift to your prospect:\r\nWhat would it mean for the closing rate?\r\n\r\nGifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a t-shirt… At the same time it might seem too much to send your prospect a golf club.\r\n\r\nWhat works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic.\r\n\r\n\r\n\r\nEnjoy the episode and don’t forget to rate us and give us a comment. \r\n\r\n\r\nConnect with Nick Bennett: https://www.linkedin.com/in/nickbennett1/\r\nConnect with Laura Erdem: https://www.linkedin.com/in/lerdem/\r\nVisit our website: https://dreamdata.io/","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}