{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"How To Build A Demand Gen Program From The Ground Up","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/669d234f\"></iframe>","width":"100%","height":180,"duration":1787,"description":"Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Marketing Exchange event in Boston. Her session, titled: “Hiring A Marketing Team To Do Lead Gen Is A Huge Mistake. Here’s Why…” is one you won’t want to miss!\r\n\r\nBreathnach shares the six steps she took to build a demand generation program within 12 months. ","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}