{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Business Conversations with Kinore","title":"Mastering PR in the AI Age","html":"","width":"100%","height":180,"duration":2330,"description":"Most entrepreneurs are great at building a company but struggle to master public perception and get their unique story heard. In a world flooded with AI-generated content and diminishing returns from traditional advertising, mastering reputation management is no longer a luxury but a core business requirement.The solution lies in creating earned media opportunities, pivoting from old SEO methods to generative engine optimisation, and understanding what makes a story cut through the noise. Discover the powerful yet simple strategies small businesses can use to build visibility and ultimately grow their customer base.Host Larissa Feeney welcomes media heavyweight Garrett Harte, founder of Harte Media. Garrett served as the first employee and Editor in Chief at Newstalk for 15 years, helping turn a local startup into a national powerhouse. He now consults for business leaders on mastering storytelling and reputation management.THINGS WE SPOKE ABOUTGuiding principle to beat the competition.Three unexpected pieces of business advice.AI is fundamentally changing SEO advertising.Focus on the desired media headline.Why business owners avoid doing press releases.GUEST DETAILSGarrett Harte is a highly respected media strategist and the founder of Harte Media, a Dublin-based consultancy specialising in strategic communications and reputation management. With a career spanning over two decades in the Irish media landscape, Garrett is best known for his 15-year tenure at Newstalk, where he served as Editor-in-Chief and was the station's very first employee. Under his leadership, Newstalk transitioned from a local Dublin station to a major national broadcaster. Today, he uses his deep \"insider\" knowledge of the newsroom to help business leaders craft compelling stories and navigate high-stakes public relations.Company Website - www.hartemedia.ieSocial Media: www.linkedin.com/in/garrettharteABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTSKinore is an award winning and...","thumbnail_url":"https://img.transistorcdn.com/TlgeaVA0Jvq7DleNNeuvKF92r_l83E33H_PIQJ_fP1k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wN2Yw/MTM5ZDI5NDBkNzJj/NWQ2NmFhNzUyMWI0/YmYyNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}