{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Uncensored™","title":"Cold Outbound Isn't Dead, It's Just Brutal","html":"","width":"100%","height":180,"duration":2663,"description":"Every rep on the team is running the same sequences, hitting the same ICPs, sending the same messages as every other company in the category. Response rates are down 40% year over year, and nobody agrees on why. Jared Robin, founder of RevGenius — a free community of 65,000+ revenue professionals — joins hosts Adam Jay and Dale Zwizinski to make the case that the real problem isn't the market. It's calling it a \"market\" at all.\n\nJared breaks down why he's retired the phrase \"go-to-market\" from his own vocabulary, what building a community actually costs before it returns anything, and why he's betting on owned audiences over cold outbound even as it gets harder every year.\nThey discuss:\nWhy \"go-to-market\" might be the wrong phrase for your company's entire strategy\nThe real, dollar-figure cost of building a community (the grind behind RevGenius's first 5,000 members)\nWhy cold outbound isn't dead, but 80–90% of the cold calls Jared gets are already flagged as spam\nThe difference between an audience (demand gen) and a community (retention) — and why HubSpot spent $20M building one\nThe one personal-branding mistake hundreds of sales reps keep making\nTimestamps\n(00:00) Introduction: why \"go-to-market\" is the wrong word\n(00:31) On the clock: the $25 million SaaS company scenario\n(04:15) Why last year's winners are this year's mediocre teams\n(08:12) Context engines and the human layer AI can't replace yet\n(11:54) What separates a community that drives pipeline from one that just drives engagement\n(17:02) Owned vs rented audience and building real demand gen channels\n(22:13) What building a real community actually costs\n(27:53) Keeping community conversations human as AI takes over content\n(33:33) Is outbound dead? Rethinking cold outreach and audience-first selling\n(38:33) Monday Morning Move: turn your feed into a real network\n(43:03) Dream vacation and closing remarks","thumbnail_url":"https://img.transistorcdn.com/JEoXHJ_ycpDfwd4giLjglLnOZEaYAtNGyEzBLmNNBAo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MjJi/ZWI2NTJjYTU0YjA4/NDJjYzA0MThiMzdl/NWU3Ny5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}