{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Scott Lorenz: The Power Of Public Relations To Grow Sales | 16","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6718908a\"></iframe>","width":"100%","height":180,"duration":2107,"description":"The power of public relations to grow sales. Join us for this episode of The Do This Sell More show.  Dave's guest is Scott Lorenz, President of Westwind Communications.\r\n\r\nIn this episode, Dave and Scott discuss: \r\n\r\nHow press releases and getting PR for your company has changed through the years. \r\n\r\nStaying up on current events.  \r\n\r\nWriting books and proving expertise.\r\n\r\nDifferent types of books and different ways of writing books.\r\n\r\n\r\nKey Takeaways and actionable tips: \r\n\r\nPress releases still work – they are your introduction to the media and the public. \r\n\r\nGet the right person and pitch them the idea that is relevant. \r\n\r\nAsk questions, don’t just start selling right away.\r\n\r\nThings can live forever online. If done right, your press release can be forever searchable.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}