{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"20 Years of Solving the Wrong Problem to 170 Locations","html":"","width":"100%","height":180,"duration":2598,"description":"What happens when you spend nearly 20 years trying to solve a problem—only to realize you've been solving the wrong one?\nIn this episode of the Growth Mavericks Podcast, Adam Callinan sits down with Tim Vogel, founder and CEO of Scenthound, to unpack the two-decade entrepreneurial journey that eventually created an entirely new category in pet care and grew to 170 locations across the country.\nTim started with mobile dog grooming, only to discover that the economics, staffing, routing, and scalability of the model were far more difficult than expected. He moved into brick-and-mortar grooming and built his own pipeline for training groomers, but the breakthrough came when he realized something much bigger: all dogs need routine hygiene and wellness care, but most dogs don't actually need traditional grooming.\nThat insight became Scenthound, built around five core areas of routine dog care: Skin, Coat, Ears, Nails, and Teeth. Tim explains how they created demand for a category customers didn't know they needed, used education and membership to change customer behavior, and spent years proving the model before finally turning to franchising.\nThe conversation dives into product-market fit, category creation, franchising, entrepreneurship, resilience, the value of peer communities, and why the \"overnight successes\" we hear about are almost always years—or decades—in the making.\nWhether you're trying to find product-market fit, create a new category, franchise a business, or simply stay in the game long enough for your breakthrough to arrive, Tim's story is a powerful lesson in persistence, iteration, and building around a mission bigger than money. \nKey Takeaways\n Why Scenthound was nearly 20 years in the making. \n How Tim's corporate career taught him systems, operations, and scalability. \n Why mobile dog grooming proved much harder to scale than expected. \n How solving the staffing problem led Tim to build his own groomer pipeline. \n The realization that all dogs...","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}