{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bell Board Podcast","title":"Want to build a billboard business? w/Justin Booher - Vital Outdoor","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/677c7c91\"></iframe>","width":"100%","height":180,"duration":3848,"description":"Want to build a billboard business? In this episode, Justin of Vital Outdoor shares what he's learned after more than two decades in the out-of-home advertising industry, including finding billboard locations, financing growth, digital billboard adoption, and navigating legal battles.From launching one of Oklahoma's first digital billboards to fighting a four-year lawsuit over a permit, this conversation is packed with real-world lessons for billboard operators, entrepreneurs, and anyone interested in out-of-home advertising.Whether you're new to the billboard industry or already own signs, you'll hear practical insights on site selection, sales, permitting, financing, and the realities of growing an outdoor advertising company.Time Stamps / Chapters:00:00 Introduction & Sponsor Message (Stark Capital)00:02:55 Meet Justin of Vital Outdoor00:03:38 From Sign Company to Billboard Operator00:05:37 Building the First Billboards in 200400:09:02 Launching One of Oklahoma's First Digital Billboards00:16:28 Extreme Sports, Paragliding & Skydiving00:19:45 Running a Family Billboard Business00:23:16 Sponsor Message (Selective Structures)00:26:08 The Four-Year Billboard Lawsuit00:35:33 The Billboard Construction Disaster Story00:40:52 Growing to 15 Digital Billboards00:44:34 Lightning Strikes a Digital Billboard00:49:25 Why Some Billboard Locations Surprise You00:53:03 The Value of the IBO Community01:00:23 Advice for Young Billboard EntrepreneursYouTube Tags:billboard business, billboard advertising, out of home advertising, OOH advertising, digital billboards, billboard investing, billboard permits, billboard financing, outdoor advertising, billboard entrepreneur, Vital Outdoor, Justin Vital Outdoor, IBO, independent billboard operators, digital billboard business, billboard site selection, billboard sales, out of home mediaHashtags:#BillboardBusiness#OutOfHomeAdvertising#EntrepreneurshipKeywords:billboard businessdigital billboard advertisingout of home advertisingoutdoor...","thumbnail_url":"https://img.transistorcdn.com/k1larKsFg5Tmk1BpMSEDUGuAEYWlyF5mAFnIAtf1iOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYWNj/MWMyMjA2MjFiNmZl/NDYxODQ2Y2JkZTZl/ZTc4My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}