{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapped","title":"#170: \"Be so good they can't ignore you\", with Peldi of Balsamiq","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/67c755ef\"></iframe>","width":"100%","height":180,"duration":2195,"description":"Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. \nPeldi and Steve discuss: \nwhy Peldi tracks almost nothing except revenue and profits\ntalking to customers instead of using analytics\non being \"so good they can't ignore you\"\nhow to apply a coder's approach to marketing\nhow Balsamiq is run like a \"cozy restaurant on the web\"\nnot getting to code much when running a software company\nthe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)\nchoosing technology carefully for your company\nThis episode is also on YouTube.\nDiscuss this episode on our community.","thumbnail_url":"https://img.transistorcdn.com/5DFg2dx7MxgKVagx-PFHCNvbifAgSYXThBdqsKKJuzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZjg0/MDE3MTEwZDRmOGE2/NjBjMDRmNTExOWRl/MzBiNi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}