{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketing Engineer","title":"The New Rules of Building a High-Growth Marketing Team | Brandon Camhi, Cognition","html":"","width":"100%","height":180,"duration":2169,"description":"Cognition crossed $1 billion in revenue run rate in roughly two years. Now, its new SVP of Marketing, Brandon Camhi, is taking on the challenge of scaling its marketing organization to match the company's rapid growth.\n\nWith the company growing at an incredible pace, Brandon is rethinking how a modern marketing organization should operate. He's recruiting some of the best talent in the industry, challenging traditional org structures, and putting AI to work across the entire function. One of his first moves? Launching a $10 million billboard campaign across 14 cities in just one week.\n\nIn this episode, Brandon joins Profound’s Trevor Pyle to share what he learned scaling marketing at Rippling and how he’s applying those lessons at Cognition. They get into the AI-powered workflows his team is building, why he believes brand investment should start early, how AEO fits into the bigger picture, and why he isn't worried about AI replacing CMOs.\n\nWe discuss:\nThe first priorities when taking over marketing at a billion-dollar company\nHow a $10 million global billboard campaign came together in just one week\nWhy Brandon is rethinking traditional marketing org charts\nThe unconventional recruiting approach he uses to attract top talent\nWhat he learned from his biggest mistakes at Rippling\nHow Cognition uses Devin to streamline paid ads, lead management, and internal reporting\nWhy high-quality storytelling matters in enterprise marketing\nHow AEO connects to everything from customer reviews to social media\nThe interview exercise Brandon considers more valuable than a case study\nWhy he isn't worried about AI replacing CMOs\nConnect with Brandon:\nLinkedIn: https://www.linkedin.com/in/bcamhi/ \nCognition: https://cognition.com/\nConnect with Profound:\nWebsite: https://tryprofound.com\nLinkedIn: https://www.linkedin.com/company/tryprofound/\nX: https://x.com/tryprofound\nRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer\nProfound University:...","thumbnail_url":"https://img.transistorcdn.com/-AgCBNS2nTWbiHNI1ZmqFSKwuv_MvJblQ2Q8OkZPwuE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMjRj/YTM4ZWY3MzY0YTE5/Mjc1ZjUxOWNhZDZm/MWI2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}