{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Cutting Through the Sheet of Marketing Noise with Colin McIntosh","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/67e09aef\"></iframe>","width":"100%","height":180,"duration":2998,"description":"Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. \nColin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.\n00:00 Introduction to Brand Power\n00:13 The Hummingbird Effect\n01:08 Guest Introduction: Colin Macintosh\n01:52 Fun Facts and Achievements\n05:44 Personal Insights from Colin\n07:45 The Hummingbird Effect in Action\n09:35 Impact of COVID-19 on Business\n11:42 The Good Morning America Breakthrough\n15:49 The Ripple Effect of Giving Back\n21:34 Team Dynamics and Culture Shift\n24:52 Reinforcing Company Culture\n25:51 Understanding Customer Preferences\n27:51 The Birth of Sheets & Giggles\n29:58 Embracing the Jester Archetype\n31:26 Navigating Workplace Dynamics\n39:32 Branding and Marketing Insights\n44:18 Final Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}