{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 5 - How to Develop and Execute a Sales Plan That Actually Works","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/684b7ed7\"></iframe>","width":"100%","height":180,"duration":1979,"description":"👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.What if your sales team doesn’t need more leads—they just need better alignment? In this episode of the Growth-Minded Marketing Podcast, Steve Phipps and Annie Laurie Walters unpack the fourth step of the GUIDE Marketing Framework: Develop & Execute Your Sales Plan.Whether you're a CEO, sales leader, or marketing manager, this episode gives you practical ways to:Align your sales and marketing teamsDocument your sales process (even if it’s just you)Use content to accelerate trust and close more dealsImplement “assignment selling” to improve buyer qualificationCreate true collaboration, not just meetings that check boxesSteve and Annie Laurie also share how to overcome the tension between sales and marketing, how to use AI to generate content ideas, and why your bottom line depends on internal alignment.🧭 Take the Free GUIDE Marketing Assessment: wayfindmarketing.com📚 Mentioned in this episode:They Ask, You Answer by Marcus Sheridan (Version 3.0: Endless Customers)Blog: How to Write Marketing Content That Accelerates Sales and Closes More DealsTools: HubSpot, ActiveCampaign, Miro, Loom, ChatGPTWayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center🎯 Your Action Step This Week: Sketch your sales process—from first contact to closed deal. If you already have one, review it with your team. Then, identify and create the content your sales team needs to move leads forward faster.🔗 Connect with us:Steve Phipps on LinkedIn: linkedin.com/in/stevetphippsAnnie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters⏱️ Episode Timestamps: How to Develop and Execute a Sales Plan That Actually Works[00:00] Why more leads aren’t the answer—alignment is [01:00] Recap of the GUIDE Framework and where “D” fits in [02:00] The sales/marketing...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}