{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What’s Up, Wake","title":"Moves Like Swagger: Shop Success with Mandy Becker ","html":"","width":"100%","height":180,"duration":2309,"description":"Melissa interviews Mandy Becker, owner of Swagger Boutique, a women’s style destination in Wake County with locations in Raleigh and Cary. Becker shares how a beloved South Georgia gift shop inspired her, how she earned an engineering degree at Georgia Tech, opened Swagger as a gift store in 2002, and expanded into clothing in 2011 after customer requests. She explains what boutique ownership is really like, including unexpected friendships and learning business without formal classes, with support from her husband. Becker breaks down how and where she shops markets (Atlanta for gifts; Dallas and Vegas for clothing), how delivery timing affects buying, and how she forecasts trends while selecting for Swagger’s broad age range. She highlights upcoming trends like butter yellow, chocolate brown, polka dots, stripes, zebra, scarves, brooches, chunky jewelry, and outerwear, plus how social media and live selling shape the business.00:00 Meet Mandy and Swagger02:17 Origins and Early Inspiration03:41 Engineer to Gift Shop Owner04:29 Pivot to Clothing Boutique05:40 Retail Realities and Relationships07:34 How Fashion Markets Work10:45 Trend Forecasting and Customer Fit16:22 Spring Summer Trend Report18:45 Easy Closet Refresh Tips20:07 Color Analysis and Teen Feedback22:03 Passing Down the Boutique22:43 Who Picks Trend Colors24:04 Fall Outerwear Forecast25:21 Swagger Vibe in 3 Words26:20 Confidence and Body Positivity27:08 Social Media and Live Shopping32:15 Five-Year Vision for Swagger33:37 Lightning Round Favorites35:52 Where to Shop and Follow37:24 Final Thanks and Wrap Up","thumbnail_url":"https://img.transistorcdn.com/3FPpkJ7JIRSxqmup6bUJfqr8_rMrqpK7grf9C8PwVsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmM5/OWRmY2Y4NDg0ZDEy/YjlmZjdkZDdhNDI2/OTJiZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}