{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Think Bike- Alberta Motorcycle Safety Society","title":"Let's Ride with Moto Canada / Landon French","html":"","width":"100%","height":180,"duration":2713,"description":"In this episode of Think Bike, host Liane speaks with Landon French, the president of Moto Canada, about the organization's rebranding, advocacy efforts, and the challenges facing the motorcycle industry in Canada. They discuss the importance of recognizing motorcycling as a sport, the impact of insurance rates, and the ongoing tariff wars affecting manufacturers. The conversation also highlights Moto Canada's long-term goals and upcoming motorcycle shows aimed at fostering community engagement and safety awareness.\nWebsite\nhttps://motocanada.com/\nTakeaways\nLandon French is the president and CEO of Moto Canada.\nThe rebranding to Moto Canada was necessary for better communication.\nMoto Canada represents 16 different motorcycle brands across Canada.\nAdvocacy for the motorcycle industry is a key focus for Moto Canada.\nMotorcycling is not officially recognized as a sport in Canada.\nInsurance rates for motorcycle riders are increasing significantly.\nTariff wars are impacting the motorcycle industry and dealers.\nMoto Canada aims to improve understanding of the motorcycle community among policymakers.\nUpcoming motorcycle shows will focus on community and product engagement.\nCollaboration with other organizations is essential for promoting motorcycle safety.\nSound Bites\n\"We needed to communicate better and more.\"\n\"Our whole purpose is to exist so that Canadians can ride.\"\n\"Canadians are world-class riders.\"\n\"If I could snap my fingers and do one thing, that would probably be it.\"\n\"You're risking jobs here in Canada and dealerships.\"\n\"Tariffs are taxes that get applied.\"\n\"We are on a mission to ensure that every Ministry understands who we are.\"\n\"We want to have a cultural community event as well.\"\n\"Thanks for all that you and your friends do at AMSS.\"\nChapters\n\n00:00\nIntroduction to Moto Canada and Landon French\n02:31\nThe Rebranding Journey of Moto Canada\n04:45\nUnderstanding Moto Canada's Role and Advocacy\n10:54\nRecognizing Motorcycling as a Sport in Canada\n14:47...","thumbnail_url":"https://img.transistorcdn.com/bOlrXvCBI3RvJUeXEHZ8kpXAg5dbmJb2lKUDxfTdRi8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NGQx/YjA2YTgxODQxY2Jh/MTRlMTk5MjU5NGEw/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}