{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Own Your Impact","title":"#67: The Competence Trap: What It Costs to Keep Doing What You're Good At","html":"","width":"100%","height":180,"duration":943,"description":"The most dangerous obstacles in building a thought leadership business are not the ones that fail loudly. They are the ones that keep working well enough to justify continuing.\nThis episode starts with a confession. A little over a year ago, I left a full-time role I had held for years — work I was genuinely good at, work I was proud of, work that other people valued enough to invite me back to in bigger, more visible ways almost immediately after I left. Those invitations were not traps set by bad actors. They were real opportunities extended by people I respected, and saying yes would have felt responsible. It would have felt like proof of my own value. That is exactly what makes the competence trap so hard to see from the inside. The thing pulling you back is not obviously wrong. It is validated, available, and rewarded — and it quietly crowds out the work you are actually meant to be doing.\nIf something in you has been going unfed while the evidence around you says you should be fine, this episode is for you. We are going to name what is happening, look at the four patterns it shows up in, and talk about how to exit it — not dramatically, but incrementally, one decision at a time.\nIMPACT POINTS FROM THIS EPISODE:\n⚡ The competence trap doesn't announce itself. It drains you quietly, and the evidence says you should be fine. — This is what makes it one of the most under-diagnosed problems in building an authority-based business. You are getting results. Clients are coming. Revenue is reliable. Nothing is failing. But something deeper is going unfed, and over months or years, the bill arrives in the form of a life that feels smaller than you thought it would be by now. The Working Genius framework has a name for this: competencies are the things you have learned to do well, often because you were rewarded for doing them, but they do not give you the same energy as your zones of genius. Spending too much time there produces a slow, sustained drain that is very...","thumbnail_url":"https://img.transistorcdn.com/SuaTMrpDv3ElcaZUKJp722xS29USHZM_QOCShiJjgJ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTIz/NGI5ODJiOTQ4MDk2/NjYwNGU4NzkwNTAx/MTgxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}