{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"The Intersection of Email and Social Media with Carlos Gil of GetResponse","html":"","width":"100%","height":180,"duration":3095,"description":"In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.\n00:00 - Introduction and the Role of Social Media in Email Marketing\n03:18 - Carlos Gil's Journey to GetResponse\n10:25 - Email as the Original Social Media and the Importance of Integration\n15:18 - Building Relationships and Advocacy Across Channels\n21:39 - Focusing on Individual Customers for Long-Term Success\n25:03 - Analyzing Data to Identify Loyal Advocates\n26:59 - Executing a Unified Brand Voice: Strategies and Challenges\n36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing\n43:02 - Listening, Engagement, and Building Advocacy\n48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}