{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Strong New York Podcast","title":"The Business of Fitness with Michael Ramsey","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/68dcedd9\"></iframe>","width":"100%","height":180,"duration":4526,"description":"Michael Ramsay is the co-founder of STRONG Pilates, a rapidly growing boutique fitness brand that has expanded to more than 100 locations around the world.\nHe joins Kenny Santucci on the Strong New York Podcast to talk:\n- Why most underperforming gyms have a leads, sales conversion, or retention problem.\n- The biggest mistakes gym owners make when trying to scale.\n- How STRONG Pilates uses presales and community building before a studio even opens.\n- Why accountability, management, and the right operators are critical to running a successful gym.\n- How Michael went from working in corporate and becoming an F45 franchisee to building STRONG Pilates.\nChapters: \n0:00 Intro - Michael Ramsay\n2:46 How Michael Ramsay Built STRONG Pilates to 130 Locations\n5:19 Why Traditional Pilates Doesn’t Like STRONG Pilates\n10:05 How STRONG Pilates Chooses Franchise Owners\n14:20 From Broke at 25 to F45’s #1 Franchisee\n20:26 How to Launch a Gym: Presales, Community & $1M Revenue\n21:36 Boutique Gyms vs. Equinox & Life Time\n27:53 Why Gym Owners Should Collaborate, Not Compete\n31:05 Why Gyms Fail: People, Management & Accountability\n38:08 The Gym Growth Playbook: Marketing, Leads, Sales & Retention\n41:56 How to Build a Profitable Gym Business Model\n48:57 Fitness Marketing in 2026: UGC, Influencers & Affiliates\n52:00 Why Results Matter More Than Fitness Hype\n58:03 The Fitness Brands Michael Ramsay Studies\n60:00 Why Australia Produces So Many Fitness Brands\n64:24 Why Long Island Is Crushing It + How to Expand Your Gym\n69:48 Inside an $83M Fitness Franchise\n74:08 The Future of Fitness: Longevity, Tech & Strength Training\nConnect with Michael \nInstagram: @ramslegit\nConnect with Kenny and Strong New York: \nInstagram: @kennysantucci\nInstagram: @strongnewyork\nFollow the Strong New York Podcast: \nInstagram: @strongnewyorkpod\nFor more raw, unfiltered, and strong conversations, subscribe to Strong New York to never miss an upload.\nFollow us on Spotify for exclusive content:...","thumbnail_url":"https://img.transistorcdn.com/2Xk0ZfTav_YYXRVY33jR580T6b9XsLam3nbonxuWOrE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODY5/ODY1MDY4ZWQyNzg0/OWQxOThmY2JlMTc3/MDExOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}