{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Stop Chasing Unicorns: Growth Psychology That Actually Works | Ep. 54 w/ Colin Hodge (DOWN) — Outrageous Startup Growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/68eb758a\"></iframe>","width":"100%","height":180,"duration":1601,"description":"📘 Book launch day: Outrageous Startup Growth by Colin Hodge (Wiley) —out today (4/13).The startup world is basically a myth factory…and founders inhale it like oxygen. Colin Hodge is here to punch a few of those myths in the face...with real receipts from building DOWN (formerly Bang With Friends) and spending years in the trenches of consumer psychology.This one has a strong “listen twice” feel because it’s not hype. It’s mechanisms.The 3 founder myths killing companies (and nervous systems)You have to chase unicorn status, or you failed  Growth comes from hacks, not understanding humansAnything labeled “casual” can’t be meaningful (spoiler: it can)The “viral moments” we unpack (aka the parts you’ll quote to your founder friends)Punching the unicorn myth: there’s another path to success that doesn’t require billionaire cosplay  Consumer psychology > hacks: stop chasing channels, start understanding how people choose  Good friction (IKEA effect): the right steps can increase commitment and retention with good frictionOne move you can run this week: use framing effects to shape decisions inside paywalls, onboarding, and pricing  Is Anything Real?: authenticity becomes a durable edge when the internet gets noisier and fakerGuest linksOrder \"Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success\", out today!Colin Hodge (LinkedIn): https://www.linkedin.com/in/ckbhodge/DOWN Dating & Social Apps: https://www.downapp.com/Email: c@downapp.comFor leaders in transition...⚡ Transition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20minIf you’re building a company right now and your brain feels like 27 tabs are open, send this to the one founder friend who needs the reminder: you don’t have to chase unicorns to be successful.","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}