{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing: Global Edition","title":"Turning CEO's into brands on LinkedIn","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/68f7ffce\"></iframe>","width":"100%","height":180,"duration":1075,"description":"\"People buy people\" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.","thumbnail_url":"https://img.transistorcdn.com/qp9EfGGgZO32eDY3eJMN1fXfSDeWUZYs0xqH1nkzSBI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}