{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zebra Striping ","title":"The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6916a1b6\"></iframe>","width":"100%","height":180,"duration":1323,"description":"Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.Technology: How new dealcoholization methods preserve aromas.The “Tiebreaker”: Why distribution is just as critical as product quality.Consumer Psychology: How to overcome skepticism and reset expectations.","thumbnail_url":"https://img.transistorcdn.com/ByQcRrLLCJvmtWrFaroWfM-WKcMQDmyEg_d9qjFe-Jw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDVh/MWQ4NGI4M2Y3ODI5/YWViMGQ4ZmQ2NGEz/MTViOC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}