{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The STRONG Roofer™ w/ Adam Bensman","title":"Homeowner Asks, “What Makes You Different?” You Say…?","html":"","width":"100%","height":180,"duration":260,"description":"A homeowner looks you in the eye and asks,\n“What makes your roofing company different?”\nWhat do you say?\nMaybe you’re licensed, insured, family-owned, and committed to educating the homeowner.\nThose are all good things.\nBut here’s the problem…\nEvery other roofer is saying them too.\n \nJon Abernathy and I asked roofers this question in a live event, and we proved this point.\n \nWhen homeowners can’t see a meaningful difference between you and the other contractors at their kitchen table, they fall back on the one thing they can compare:\nPrice.\nThe good news? You don’t need a clever sales pitch or some revolutionary new service.\nYou just need to genuinely communicate what makes your company different so the homeowner feels it.\n \nWatch this video from the live event to learn:\n-Why the answers most roofers give actually make them sound like everyone else\n-What homeowners are really trying to learn when they ask, “What makes you different?”\n-How your reason for doing this work can become an advantage your competitors can’t copy\nBefore your next appointment, make sure you know how you’ll answer this question.\nBecause if the homeowner can’t see the difference, price will make the decision for them.\nP.S. If you’re ready to build a stronger roofing business alongside contractors who want to grow the right way, I’d love to invite you into the Roofing STRONG Alliance™. Learn more or apply to join. I know times are tough, so as a reminder, Membership is included at no additional cost for The TAMKO Edge® Certified Contractors: https://rsa.pro/\n=============\nJoin The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/\nExclusively available to The TAMKO Edge® Certified Contractors at no additional cost.\nFREE Starter Membership (RSA): https://rsa.pro/free\nPODCAST\nApple Podcasts: https://apple.co/3fSQiev\nSpotify: https://bit.ly/3eMAqJe\nFOLLOW\nFacebook\nInstagram\nTikTok\nLinkedIn\nThe views and opinions expressed are based on Adam's and Jon’s long tenure and personal experiences...","thumbnail_url":"https://img.transistorcdn.com/PaHOnvzPtAbZuaDqKsH4zhz8OxPaxPTyVAt8o8SBBks/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjAw/ZDMwMzVlODc3ZjI1/MWVlOWMzMGI5Nzli/ZDY0My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}