{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Coach with Chris Heidlebaugh","title":"How to Delegate Marketing Without Losing Control","html":"","width":"100%","height":180,"duration":729,"description":"You don't need to become a marketing expert—but you shouldn't be clueless about the marketing you're paying for.\n Learn enough to ask better questions, delegate better, and keep control of your company's marketing.\n Find out what’s actually happening with your marketing: https://digitalmarketingcoach.com/auditToo many home service business owners completely hand their marketing over to an employee, agency, freelancer, or vendor.That's what I call renting your marketing.Delegating isn't the problem. In fact, you SHOULD delegate.The problem is delegating something you don't understand at all.You don't need to know everything about SEO, Google Ads, websites, social media, email, or analytics. But learning the basics can make you a much better business owner and a much better delegator.In this video: What I mean by “renting your marketing”  Why business owners should understand basic digital marketing  How a little knowledge helps you delegate better  Why you need ownership of your accounts, data, and strategy  How to ask better questions of your marketing team or agency Your goal isn't to become the person doing all the marketing.Learn it. Understand it. Then delegate it.That puts you in a much stronger position to recognize what's working, challenge what doesn't make sense, and make better decisions about where your marketing dollars go.If you've handed your marketing to someone else and aren't really sure what's happening, my Digital Marketing Audit can help give you clarity.We'll look at what's working, what may be costing you leads, opportunities you may be missing, and what you should prioritize next—so you can stop guessing.Digital Marketing Audit:\nhttps://digitalmarketingcoach.com/auditI'm Chris Heidlebaugh, the Digital Marketing Coach. I help home service businesses stop guessing with their marketing and build a clearer path toward more leads, calls, and booked jobs.Work With Chris Heidlebaugh:\nhttps://digitalmarketingcoach.com/work-with-chrisDigital...","thumbnail_url":"https://img.transistorcdn.com/sOrrvZy7FIanck9dfYA-xgqb_5SqYy4L2Bz0ix2WOIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTcz/NmFhMzg0YjQ5OTMx/YWE2Y2I0ZTAxOTc1/OWIwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}