{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: How Guests Decide Where to Eat","html":"","width":"100%","height":180,"duration":728,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I explain why your website is either helping your restaurant grow or quietly costing you business. Most restaurant sites look fine but fail to answer the questions guests actually care about. I break down what your website is supposed to do, how emotion drives decisions, and why clarity matters more than clever design. If your site is not converting visitors into guests, this conversation will change how you think about it.\n \nTakeaways\nEvaluate your restaurant's goals for the new year.\nFocus on real growth strategies, not just cost-cutting.\nYour website should evoke emotions, not just list offerings.\nAnswer critical questions on your website to aid decision-making.\nIdentify what makes your restaurant unique in the market.\nClarify who your restaurant is for on your website.\nDefine how your restaurant fits into customers' lives.\nLimit calls to action on your website to reduce decision fatigue.\nShow the effort behind your offerings to engage customers emotionally.\nEnsure your website invites customers into your restaurant's world.\nChapters\n00:00 Introduction to Restaurant Growth Strategies\n01:46 The Importance of Your Restaurant's Website\n05:38 Critical Questions for Website Effectiveness\n09:01 Emotional Engagement and Website Design\n\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}