{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Five Simple Steps to Book a Wedding This Week","html":"","width":"100%","height":180,"duration":780,"description":"In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.Key Takeaways:Consistency is key: Jeni emphasizes the importance of showing up consistently in your floral business to drive growth and book more weddings.Follow up on past estimates: If you’ve put time into a consultation or estimate, don’t let it go to waste. Follow up with clients to stay top of mind and show your interest.Announce your availability: Create simple social media graphics to let your audience know you have availability for 2023 or 2024 weddings. Add a link to your inquiry form for easy bookings.Offer a special deal: Create an enticing offer like a free toss bouquet or $100 off to encourage potential clients to take action and book their wedding with you.Launch an a la carte flowers program: Offering streamlined, customizable packages can set you apart from competitors and attract more budget-conscious clients.Reach out to planners: Building relationships with wedding planners can lead to instant connections with couples actively seeking floral services.Actionable Steps for Florists:Follow Up on Past Estimates: Don’t let leads go cold. Reach out to potential clients and remind them you’re excited about their wedding.Update Social Media with Availability: Use Canva to create graphics that share your availability and how clients can work with you.Run a Limited-Time Offer: Encourage clients to take action by offering an incentive like a discount or free add-on.Create an A La Carte Package: Offer simplified wedding flower options with clear pricing to make it easy for clients to book.Connect with Wedding...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}