{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Fake Conversions: Metrics Lie, Truth Wins | Ep. 49 w/ Dana DiTomaso (Analytics Playbook)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/69b061d4\"></iframe>","width":"100%","height":180,"duration":1341,"description":"If your “conversions” are just page views, you’re not reporting performance.You’re committing fraud with better fonts.  In this episode, Dana DiTomaso (Principal & Founder, Kick Point Inc. | Founder & Instructor, Analytics Playbook) breaks down why fake conversions keep surviving...and how leaders can rebuild measurement that reflects reality.This isn’t just an analytics episode. It’s a leadership episode: because truth requires standards and psychological safety, and client trust collapses when dashboards become theater.  What you’ll learnThe most egregious conversion setup Dana’s seen (and how it makes revenue look imaginary).  Why “contact page views” are not leads...and the cleaner alternatives.  Why GA4 + paid platforms don’t always match and how GTM trigger mismatches create measurement chaos.  Dana’s metric take: stop using bounce rate; use engagement rate.  The agency founder play: improve measurement, then wean clients from bad metrics to good metrics without detonating trust.  Connect with DanaLinkedIn (where she posts most): https://www.linkedin.com/in/dditomaso/  Kick Point: https://kickpoint.ca/KP Playbook: https://kpplaybook.com/⚡ Your next stepBook a Transition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}