{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/69b644e2\"></iframe>","width":"100%","height":180,"duration":2863,"description":"Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}