{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)","html":"","width":"100%","height":180,"duration":2745,"description":"Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:\n- How to drive revenue with your content\n- The problems with top of the funnel content\n- How to do feature mapping for your product + content\n- How to get executive buy in with content\n- How to get subject matter expert interviews so you can produce better content\n- Some of the right questions to ask before writing\n- How to do better customer research before writing\n- And more\nHere's a link to Lashay's Content Marketing dashboard we mention:\nhttps://authorityplug.com/content-dashboard\n\nSend guest pitches and ideas to hello@exitfive.com\nExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/\nExit Five on Twitter: https://twitter.com/exit5marketing\nThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com\nThanks to our 2023 presenting sponsors Demandwell and Zapier.\n\nThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.\nThey give you unlimited podcast editing and strategy for your B2B podcast.\nGet unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.\nVisit hatch.fm to learn more","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}