{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/69ca9e51\"></iframe>","width":"100%","height":180,"duration":2420,"description":"Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}