{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM News Desk","title":"From Zero CAC to High-Impact Partnerships with Sean Adams","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/69d3f0b4\"></iframe>","width":"100%","height":180,"duration":3113,"description":"How can partnerships fuel growth without high costs?What’s the real secret to building successful go-to-market strategies?Is the future of business led by ecosystem-driven growth?In this episode of GTM News Desk, Sean Adams, the mastermind behind iorad’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his experience navigating the challenges of enabling partners, managing post-sale success, and creating a workflow that supports long-term growth.Jump into the action:(00:00) Breaking News on GTM News Desk(01:15) Setting the stage: The power of partner-led growth(04:30) How partnerships can drive revenue with zero CAC(07:10) The importance of understanding your customer’s workflow(10:20) Building strategic, long-term partnerships that scale(13:05) Overcoming the challenges of post-sale partnerships(15:45) How to enable partners for success in your go-to-market strategy(19:00) The secret to maintaining alignment between partners and your business(22:15) Scaling business growth through ecosystem-led partnerships(25:30) Navigating the complexities of partner relationship management(28:00) How to drive revenue indirectly through partnerships(31:10) Lessons learned from partnering with the right technology platforms(34:15) Building trust and credibility with your partners(37:45) Productivity per partner: What does success look like?(40:10) The future of partnerships in B2B growth strategiesConnect with Sean Adams: https://www.linkedin.com/in/sean-adams-sales/Produced in partnership with Share Your Genius: https://shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/TkgHpm8b6qgPasadT9Cw_bmaxucXYBF2QrKOyx0Mab0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Y2M2/YjliZTUyOWQ5NDI0/ZGVjZDQ3YzVjMzc1/MGU0Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}