{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing: Global Edition","title":"Brand Anniversaries: Badge of Honour or Load of Bluff?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/69dd9534\"></iframe>","width":"100%","height":180,"duration":1171,"description":"It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?","thumbnail_url":"https://img.transistorcdn.com/qp9EfGGgZO32eDY3eJMN1fXfSDeWUZYs0xqH1nkzSBI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}