{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"The Marketing Strategy Framework Most Practices Skip | Saul Marquez","html":"","width":"100%","height":180,"duration":2911,"description":"Most practices chase marketing tactics - SEO, ads, podcasts, webinars - before they ever settle on a strategy. Saul Marquez calls that the treadmill, and he says it's where most growth quietly dies.\nSaul spent two decades in medical device sales, left a VP role, and bootstrapped Outcomes Rocket into a global healthcare marketing agency - now 1,900+ interviews deep with founders, CEOs, and clinicians. He joins Jakub to lay out the exact framework he uses to help healthcare companies grow.\nWe dig into:\n🏥 Saul's #1 tip for growing a practice - keep your team as close to patients as possible, and let technology carry the repetitive load\n🧭 The 3D model - Discover, Define, Deliver - and why strategy has to come before any tactic\n🔁 The \"treadmill\" trap - how to tell real progress from busywork\n📊 Why only 28% of healthcare marketers document their strategy - and why the other 72% are your opportunity\n🧱 Owned, earned, paid - the order to build your marketing in, and why paid comes last\n🎯 The \"three uniques\" - the questions that force out what your practice does that nobody can match\n🤖 Why every practice needs an AI strategy before vetting vendors - \"if you don't have a plan, you become part of somebody else's plan\"\nResources mentioned:\n👤 Guest: Saul Marquez\nLinkedIn: https://www.linkedin.com/in/saulmarquez1/\nOutcomes Rocket: https://outcomesrocket.com\n🎙️ Podcasts\nHealthcare Marketing Executive (Saul's podcast, Jakub was a guest): https://www.youtube.com/watch?v=B6-SxLblM5o\nOutcomes Rocket (Saul's original podcast, 1,900+ interviews): https://www.outcomesrocket.com/podcast\n🏢 People & companies mentioned\nPat Williams, iScribe Health\n🧠 Frameworks & references\nThe 3D model: Discover, Define, Deliver\n\"Tactics are the noise you hear before the war is lost\" - Sun Tzu, The Art of War\nAristotle's appeals of persuasion - ethos, pathos, logos\nMcKinsey - only 28% of healthcare marketers document their strategy\n\"Positive discontent\"\n🎙️ Related SPM episode\nEvan Steele of rater8 on...","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}